The Prague Film Fund was established as an endowment fund and provides grants to both films and series intended for international distribution in cinemas, via television broadcasting, television rebroadcasting or video-on-demand services. The essential condition is that the project portrays Prague as herself (and not as a stand-in for another city).
Prague’s City Council approved the establishment of the Fund in September 2016 with the purpose to support the positive representation of the Czech capital abroad through film and television production.
The budget allocated to the Fund in 2016 and 2017 was CZK 10 million. The same amount has been earmarked from the Prague municipal budget for 2018.
The Administrative Board of the fund, which decides on the allocations to productions, is composed of representatives of film institutions, experts from the film industry and fields of tourism and marketing, and representatives of the elected bodies of Prague.
The fund aims at supporting a positive presentation of the City of Prague abroad via film and television, attracting film and television projects with marketing potential and their utilisation for promotion of the City of Prague, and profiling the City of Prague as a film-friendly destination which is aware of the benefits of audiovisual production.
The Administrative Board takes into account, in particular, the benefits for presentation of Prague abroad in terms of the topic and role of Prague in the audiovisual project. The following criteria are essential: the importance of Prague and the way of depicting the city in the work, the number of shooting days at locations in Prague and the value of the motifs/specific sites (in terms of tourism, culture, history, architecture). Of importance is also the scale of distribution outside of the Czech Republic and the marketing potential of the project in terms of the tourism industry.
BODIES OF THE FUND
David Havaš (Chairperson), Eliška Kaplicky Fuchsová, Ondřej Chrást, Soňa Kodetová, Kamila Matějková, Ivana Novotná, Petr Slepička